January 17, 2023 3 min read

It’s a universally-held belief that a fresh cup of coffee is one of the best starts to any morning. Emphasis on the word fresh! Though coffee doesn’t technicallygo bad, it does lose its flavour and freshness over time – meaning you’ll have a sub-par brew, and no one wants that.

But there are ways to ensure you’re never faced with anything other than perfection when it comes to your morning coffee. The best coffee only lasts two to three weeks, and even though you’ll likely have no problem using up your stock before then, it’s still essential to store those precious beans correctly!

So if you’re looking for ways to keep your coffee fresh, here’s what you need to know…

Use A Vacuum Coffee Container

When it comes to keeping coffee fresh, it’s all about the seal. Coffee might have a variety of superpowers, but once you open a bag, it loses freshness quickly – so it’s essential to get it into a container with an airtight seal. We love the Fellow Atmos Coffee Storage Jars for this purpose – their innovative vacuum technology keeps oxygen away from your beans, preventing oxidation. For more information on how great these beauties are, read our blog here.

Keep Dates in Mind

Coffee is ultimately a food – and while it doesn’t technically “spoil” in the same way as other food produce, it does have a best-by date. Coffee is best if brewed within a few weeks, so you should aim to focus on finishing your batch by the date on the package (as if this will be hard!).

Buy Less

You might have a particular coffee you know you love and choose to buy larger bags for that reason - but if you’re struggling to get through your coffee in time, buy smaller batches to prioritise freshness. And if this means more frequent trips to buy - meaning more faff you don’t have time for - why not try our monthly coffee subscription service? You’ll get the finest UK-roasted coffees right to your doorstep, allowing you to try new coffees and brew them at peak freshness!

Forget The Fridge – Pick A Cool, Dry Spot

Whether or not to store your coffee in the fridge or freezer is a widespread debate among coffee enthusiasts. Before you make your decision, consider this:

  1. Coffee works as a deodoriser, meaning it will absorb the additional aromas inside your fridge. The last thing you want is for your coffee to taste like last night’s leftovers!
  2. The humidity inside these appliances can cause moisture to seep into the packaging of your coffee – a big no-no and may spoil your coffee.

Coffee stays fresh in places that aren’t too warm or too cold, so instead of storing your coffee in the fridge or freezer, keep it inside a cool, dry cupboard or on shelving away from direct sunlight.

Use Whole Beans

Unfortunately, ground coffee loses its freshness quicker than whole beans. That’s why, if you’re looking to keep freshness top of mind, it’s best to go with whole beans and grind fresh when needed.

Investing in a high-quality grinder will allow you to step up your home-brewing process and bring that coffee shop experience right to your kitchen. When using your beans, be sure to grind them right before brewing to maximise their flavour. Check out our favourite grinders here.

So there you have it – some of our top tips for keeping your coffee fresh and tasting delectable. Follow these easy steps, and you’ll never have to brew a substandard coffee again.

If you want to keep up to date with stock updates on your favourite specialty coffee products, then make sure you sign up to our email list to be the first in the know. You can do so here.

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